
BRAND STORY
GIFTLISTE was founded in 2012 by a couple who shared a passion for silver and jewelry and a common belief that beautiful things should be within reach.
They found that the prices of high-quality jewelry were often inflated by inflated marketing and advertising costs. The couple decided to break the mold and create a world of jewelry that is both luxurious and accessible.
By working with top manufacturers, GIFTLISTE ensures that each piece of jewelry is made of high-quality materials and craftsmanship, but without the unnecessary high markups.
Boutique Curation
92% of affordable luxury consumers have experienced the embarrassment of buying the same item as others.
We understand the subtle suffocation: when social media pushes the eighth same Van Cleef & Arpels four-leaf clover necklace, when the third colleague at the company’s annual meeting smiles at you wearing a Bulgari Serpenti... This is not aesthetic convergence, but the murder of individuality by the industrial jewelry assembly line.
You deserve a more respectable encounter—at a company cocktail party, at a gathering of friends, or even in the reflection of an elevator mirror—you shouldn’t share the same heartbeat with strangers.
Therefore, at GIFTLISTE, "Limited Non-conformist Handmade Original Modern Design" is not hunger marketing but morality, a gentle resistance to overconsumption, an aesthetic that refuses to be predicted by big data, and a confident declaration of (I Know I Am Special Enough).

SOCIAL RESPONSIBILITY
GIFTLISTE is more than just a jewelry brand, it represents a life attitude - the pursuit of eternal beauty and a sustainable lifestyle. We know that true luxury does not come from the accumulation of material things, but from respect for the natural world and a sense of responsibility for the inheritance of human civilization. Therefore, all GIFTLISTE products use high-quality sterling silver plated with 18K gold as the base material, paired with natural pearls and various gemstones to ensure that each piece exudes a unique glow.
More importantly, GIFTLISTE is committed to environmental protection and social responsibility. We strictly follow environmental standards in the production process. Each piece is handmade with 100% recycled gold and silver, reducing carbon dioxide emissions by more than 60%. At the same time, we are also actively involved in community services, supporting the development of local artisans and providing them with fair job opportunities and support.

LOOKING TO THE FUTURE
Since its establishment, GIFTLISTE has grown from a small office to a globally trusted brand with the support of more than 200 employees from all over the world.
There are currently 7 offline stores with more than 1,000 styles on sale, and 10-20 styles will be continuously updated every month, providing you with a rich and colorful jewelry selection.
It is worth mentioning that 77% of the team are women, and their beauty, personality and strength constitute the core of GIFTLISTE.
GIFTLISTE will continue to uphold its original intention, continue to innovate, and launch more creative and practical jewelry series. We will continue to explore the application of new materials, focus on original design, and create more environmentally friendly and durable products, which is a tribute to traditional craftsmanship and modern aesthetics.